1. Do you view this technology as a potential threat to traditional telephone companies? If so, what counter-strategies could traditional telephone companies adopt to prepare for this technology?
Answer.
Yes, this technology as a potential threat to traditional telephone companies. Traditional telephone companies have to upgrade the something different to attract for their customers. For example, public phone still has an old design and the traditional telephone companies have to create a new design such as make it the touch screen, create many application in this public phone or put the Bluetooth. This change may be attract or interested from their customers. Then, traditional telephone company also can sale the top up cell phones in the public phone for easy the customers to buy and no need to bother go to the shop. Furthermore, the traditional telephone companies can create the internet that the customers can use the public phone and surfing the internet. Maybe it is something different that the traditional telephone companies can make their customer satisfied when using the new product from traditional telephone companies. Conclusion, the traditional telephone companies can make a different or something new if they want to adopt for this technology to compete with others companies to attract the customers.
Question.
2. Using Portes's Five Forces describe the barriers to entry for this new technology.
Answer.
Question.
3. Which of Porter's three generic strategies is the new technology following?
Answer.
Focused strategy
- target to niche market.
- concentrates on either cost leadership or differentiation.
4. Describe the value chain of the business of using cell phones as a payment method.
Answer.
Value chain increase the infrastructure of phone companies and improve technology development are:
- Payment method can receive/store information from the consumers purchases and send that to the phone company.
- More people will engage in this type of payment method.
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